Everlane
ReNew Campaign
Photography—David Baum
Creative Direction—Alexandra Spunt
Art Direction—Carla Poirier
Copy Lead—Blair Phander
Photo Lead—Andrea Drake
In just 60 years, we’ve created eight billion tons of plastic on the planet. The worst part is: once it’s made—it never goes away.

At Everlane, we wanted to change that. By making a commitment to create no new plastic in our entire supply chain by 2021. Our first step: ReNew an outerwear collection, made entirely of renewed plastic water bottles. About three million of them.

Our team ideated, designed, and created a 360 degree brand experience that included: multiple digital landing pages, video content, outdoor advertising, and a physical pop-up location. Through design we aimed to strike a balance between education, inspiration, and an easy-to-navigate shopping experience.