In just 60 years, we’ve created eight billion tons of plastic on the planet. The worst part is: once it’s made—it never goes away.

At Everlane, we wanted to change that. By making a commitment to create no new plastic in our entire supply chain by 2021. Our first step: ReNew an outerwear collection, made entirely of renewed plastic water bottles. About three million of them.

Our team ideated, designed, and created a 360 degree brand experience that included: multiple digital landing pages, video content, outdoor advertising, and a physical pop-up location. Through design we aimed to strike a balance between education, inspiration, and an easy-to-navigate shopping experience.