We first needed to learn and identify what were the key details that drove a customer to make a purchase. In our initial discovery phase we conducted various research tactics in order to find our answers. These tactics included site analysis, customer service tickets, in-person user interviews, and competitor research.

Designing within a systems mindset allowed us to build consistent themes throughout the design process and leads to larger, more impactful decision making. Our primary goals included: Accessibility and Inclusion, Discovery and Browsing, and Updated User Interface. We brainstormed, tested, and reiterated many low-fidelity wireframes that allowed us eventually land on "pass off to engineering" worthy designs.