Everlane Mobile Redesign

The following case study is a look at how our team tackled redesigning parts of the mobile Everlane.com site. We focused on improving the user experience, accessibility standards, and overall site performance. If you're curious you can read more about these changes here.
In design collaboration with Anelese Webster and Nadia Sko

The Ask

Design and rebuild parts of the mobile browsing experience to feel intuitive, simple, and beautiful.

Measures of Success

Conversion, orders and traffic patterns, user engagement and happiness levels, desktop .com adoption.

User Research and Design Explorations

We first needed to learn and identify what were the key details that drove a customer to make a purchase. In our initial discovery phase we conducted various research tactics in order to find our answers. These tactics included site analysis, customer service tickets, in-person user interviews, and competitor research.

Design Explorations

Designing within a systems mindset allowed us to build consistent themes throughout the design process and leads to larger, more impactful decision making. Our primary goals included: Accessibility and Inclusion, Discovery and Browsing, and Updated User Interface. We brainstormed, tested, and reiterated many low-fidelity wireframes that allowed us eventually land on "pass off to engineering" worthy designs.

Final Product

After the discovery phase we decided to prioritize redesigning three large site features of the customer journey. These components included: site navigation, product collection page, and product display page.

We did this while keeping in-mind the importance of providing a fluid browsing experience and designing for simple decisioning.

Designing for Scale

Our next step is adapting these changes to transition eventually over to desktop and tablet. While continuing to redefine and edit the remaining mobile components.