Our first priority was educating our customers about the benefits of PrimaLoft and how it keeps you warm in even the brutalist of temperatures. We also had to showcase four different product styles, each with their own style and technical specifications. Lastly, creating a page that was both technical as much as inspirational, and stayed true to our minimal brand guidelines.
To solve these challenges we created and developed a long-scroll landing page that was divided into multiple sections and interwove the use of sound, ambient videos, and editorial photography. This layout also provided us with enough screen real estate to write as much of an inspirational story as technical. That way the customer could experience, understand, and confidently choose a product they felt best suited their needs.