Everlane
Puffers Campaign
Photography—David Baum
Art Direction—Alexandra Spunt
Design Lead—Carla Poirier
Copy Lead—Blair Phander
Photo Lead—Andrea Drake
It’s getting colder. You’re going to need a jacket. Which means you’re anticipating spending the next four to five months looking like a human marshmallow. Until now. Introducing PrimaLoft filled Everlane puffers, finally—jackets that look cool in the cold. Our team concepted, designed, and built two editorial landing pages to showcase Everlane's PrimaLoft®-filled puffers for men and women. Integrating a mix of sound, ambient videos and interactivity to inspire and educate our users on our new selection of warm ass jackets.
Challenges
and Solutions
Our first priority was educating our customers about the benefits of PrimaLoft and how it keeps you warm in even the brutalist of temperatures. We also had to showcase four different product styles, each with their own style and technical specifications. Lastly, creating a page that was both technical as much as inspirational, and stayed true to our minimal brand guidelines. 

To solve these challenges we created and developed a long-scroll landing page that was divided into multiple sections and interwove the use of sound, ambient videos, and  editorial photography. This layout also provided us with enough screen real estate to write as much of an inspirational story as technical. That way the customer could experience, understand, and confidently choose a product they felt best suited their needs.