Ling Luke is a creative marketing leader that needed personal branding and a digital portfolio to showcase her decade of industry experience. Our first step was to produce an identity system that expressed Ling's playful, adventurous and curious soul. I felt there was no better way to do this than by making a whimsical logo developed with a sketch of her name and pet Dachshund Chorizo. From there we developed an extensive color palette that would feature a different hue on every page of her site.