Redesign an e-commerce website that would showcase more breadth of product, obvious calls-to-action, and bring silliness to pregnancy.
Acted as the Lead Designer to design a new website experience within a fully customizable Shopify e-commerce website. This provide the opportunity to create a new flexible and scalable design system. Customized Shopify development was done by bggy studio.
UX/UI, user flows, wireframing, prototyping, user research and testing, design systems.