Storq eCommerce

Background

Storq is an online retailer that focuses on empowering moms-to-be with maternity essentials that are equal parts practical, accessible and stylish. Over the years Storq had outgrown their website and were looking for something that would support their expanding product offering and brand.

Goal

Redesign an e-commerce website that would showcase more breadth of product, obvious calls-to-action, and bring silliness to pregnancy.

My Role

Acted as the Lead Designer to design a new website experience within a fully customizable Shopify e-commerce website. This provide the opportunity to create a new flexible and scalable design system. Customized Shopify development was done by bggy studio.
UX/UI, user flows, wireframing, prototyping, user research and testing, design systems.

Connect with Storq

You can view the final designs over at Storq.com and engage with endless cute baby content over on Instagram and Pinterest.