Portfolio
Everlane
Everlane is a direct-to-consumer apparel brand built on a mission of radical transparency in pricing, sourcing, and manufacturing. As part of the digital product team, I helped design and evolve Everlane’s eCommerce experience across web and mobile, improving how customers discover products, understand materials and pricing, and complete purchases seamlessly.
Overview
As mobile traffic continued to represent a growing share of Everlane’s online sales, we set out to redesign key parts of the mobile website experience. The project focused on improving navigation, product discovery, and the overall shopping journey while creating a more cohesive experience that better showcased Everlane’s products and brand storytelling on mobile.
